Bill Grasska serves as the CEO of Riviera Financial Partners, where he champions strategic, results-focused lending solutions for clients across California. Recognized as a leading authority in real estate finance, he also oversees Ravello Escrow, a top-tier provider of residential and commercial escrow services, along with Aspen Exchange, a specialized 1031 exchange firm shaping the future of tax-deferred investment strategies.

With more than four decades of industry experience, Bill has directed billions of dollars in residential, multifamily, and commercial real estate transactions. He launched his career in 1986 at Glendale Federal Savings & Loan, achieving the elite distinction of ranking among the top 1% of national loan producers. His lending expertise later expanded at Bank of America and through mortgage brokerage leadership roles beginning in 1992. As co-founder and CEO of William Gregory Mortgage, he guided the company to become one of Los Angeles’ most successful lenders, funding over $50 billion in high-value real estate loans.